Tableau · Customer Analytics

App Retention Cohorts — Ilm

Cohort retention triangle and activation funnel.

TableauCohortsProduct analytics
Self-built project · realistic sample dataFictional organisation names · no client data shown

01Business problem

A learning app needed to know whether newer sign-up cohorts were retaining better.

02Approach

Cohort heat map by months since signup, retention curves, DAU/MAU and an activation funnel.

03What's inside

  • Cohort retention triangle
  • Retention curves by cohort
  • DAU and MAU trend
  • Activation funnel

04Insights & outcome

Makes the effect of onboarding changes visible.

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