Power BI · Sales & Marketing

Dynamic Sales Analysis with Field Parameters

One report that answers many sales questions without dozens of pages.

Power BI DesktopPower QueryDAXField parametersStar schema
Self-built project · realistic sample dataFictional organisation names · no client data shown

01Business problem

Sales managers wanted to look at revenue, profit and units by region, category and channel, but every new question meant another report page and another request to the analyst.

02Approach

The raw sales export was cleaned in Power Query (type fixes, trimming, unpivoting the monthly columns) and loaded into a star-schema model with a proper date table. Field parameters let the user switch both the measure and the dimension directly on the page.

03What's inside

  • Metric switch: Revenue / Profit / Units
  • Dimension switch: Region / Category / Channel
  • KPI cards with YoY change
  • Trend line vs target with month filter
  • Drill-through to order-level detail

04Insights & outcome

A single page replaces six static reports; new questions are answered by the user in seconds instead of a request to the analyst.

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