Customer Cohort Retention Matrix
The standard view for measuring customer loyalty.
01Business problem
The business wanted to know whether customers acquired in recent months were sticking around better than earlier ones.
02Approach
Customers were assigned to a cohort by first-purchase month. DAX cohort logic calculates the % of each cohort returning in each following month, shown as a retention heatmap.
03What's inside
- Retention heatmap by cohort month
- Months-since-first-purchase axis
- Cohort size and revenue per cohort
- Retention curve comparison
04Insights & outcome
Makes the impact of onboarding changes visible month by month.
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